I despise The Big Bang Theory to an almost pathological degree. According to Netflix, The Big Bang Theory is an 88% match to my interests. By contrast, Blackadder is just a 71% match, even though it’s a show I’ve watched and loved my entire life. Breaking Bad, which I’ve watched from start to finish multiple times on Netflix, has a healthy 96% rating. But Brooklyn Nine-Nine, which I used to watch on Netflix until it got crap and I stopped three and a half years ago, has an even healthier 97%. Hannibal, another show I’ve watched from start to finish on Netflix, clocks in at 84%, narrowly ahead of Peppa Pig at 82%. Comedians in Cars Getting Coffee, a show I would only watch if paid a princely sum to review, is a 90% match to my interests. Only Fools and Horses, a show I watch all the time, is rated too low for Netflix to even bother giving me a number. My recommendations are full of anime, even though I haven’t watched any anime since I was a child. Netflix thinks I’d like every single Louis Theroux series it has, even though I have never, ever watched any documentary TV series in my life.
Netflix’s recommendation algorithm seems like it’s broken. But it’s not, it’s working just fine, at least for now. The problem is the algorithm’s job isn’t to help users find TV shows and movies they would enjoy. It’s to trick Netflix’s investors into thinking the company is worth more than it is.