The Problem with Netflix Originals

The Problem with Netflix Originals

Netflix is a very successful business, and I don’t know the first thing about business, so far be it from me to tell them what they should do. (I know so little about business that I can’t understand why owning a company that has never made a profit has made Jeff Bezos, the Amazon guy, the richest person on the planet.) But I do co-run this blog about pop culture, and Netflix has been one of the most important and transformative forces in film and TV (mostly TV) in recent years. The effects of that have been a mixed bag, but it’s hard to deny their sheer scale.

This kind of scares me, because Netflix’s share price does not seem at all proportionate to its profits, and while I don’t know anything about business I have seen Enron: The Smartest Guys in the Room, so a part of me is convinced that Netflix will suddenly and unceremoniously collapse one day. Which, aside from anything else, means all the art made exclusively for Netflix might just… disappear? The archival implications of the streaming model are pretty terrifying if you think about it for more than a minute, which is why I’m one of the few people my age that spends her money buying second-hand DVDs.

But, like I said, I don’t know the first thing about business, so that might be nonsense, and my DVD collection might be no different from stockpiling tins of food in a bunker in case the Cold War turned nuclear. But I do think I know a small bit about film and TV, and film and TV is Netflix’s business. So, on that basis I would like to make this humble suggestion to Netflix HQ: stop making so much fucking original content.

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The One Where Pop Culture Disintegrates

The One Where Pop Culture Disintegrates

Why do people still love Friends so much?

To be clear, I love Friends. I’ve seen every episode of Friends multiple times. It was a good show, and often a great one. It was such a massive juggernaut hit at the time that it’s inevitable that it would have some staying power – I can’t imagine a world where Friends was forgotten, consigned to the ash heap of history. Anything that big hangs around for a while. Culture doesn’t have a reset button, you just turn it at right angles and draw over what’s already there.

But Friends isn’t just hanging around in the background. It’s still hugely, actively popular. BuzzFeed’s clickbait pop culture listicle/quiz department pumps out posts about Friends on at least a biweekly basis. People get engaged on the Central Perk couch on tours of the Warner Brothers lot. The whole series was recently added to Netflix in Ireland and the UK, and – even though the show finished fourteen years ago, even though it’s been in reruns constantly, unavoidably since then – it was treated as a legitimately big deal.

And that’s weird. It is so far outside of the norm of televisual afterlife that “it’s a good show” doesn’t go a tenth of the way to explaining it.

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Duct Tape on Armchairs: Frasier and the Working-Class Sitcom

Duct Tape on Armchairs: Frasier and the Working-Class Sitcom

It’s the golden age of TV.

455 scripted television shows aired in America in 2016 – that’s compared to 192 in 2006. There’s been years of back and forth about whether current TV is the best thing ever – quite possibly the central cultural output of our time – or actually not very good at all, because so-called prestige TV is so often shallow self-serious bullshit. The obvious fact that TV has always been good, and that the “golden age of TV” corresponds only to the rise of paid subscription services (HBO, Netflix, Amazon) and cinematography that made TV look like movies, might be mentioned, but is never of concern. We’ll talk about the fracturing of the television audience – how three of the last five TV seasons had football at the highest rating, because sport is the only thing diverse audiences watch live anymore – but we’ll pretend that it fractures more or less at random, and its only implications are for advertisers.

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Five Years in Hell: a Reflection on the Superhero TV Boom

Five Years in Hell: a Reflection on the Superhero TV Boom

We’re five years into the boom in superhero television kicked off by the surprise success of The CW’s Arrow, and business is so good we’ve somehow strong-armed Noah Hawley into making a show based on a minor X-Men property. But at what cost? Arrow has just come full circle by concluding the story of Oliver’s time in exile and bringing us right back to the opening moments of the show, and the genesis of television’s superhero boom.

Now seems an appropriate time to examine and evaluate the landscape of the genre over the past five years and consider what the future may hold.

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