There was a time not that long ago when Netflix could have had an actual identity instead of trying to become all of television by churning out exponentially more content than anyone else. It was a brief moment, between the initial excitement of the binge-viewing boom and the current glut of infinite trash when there were signs that Netflix, whatever else it was, could be the place to find the most innovative and exciting television anywhere in the world. Freed from the content limitations of traditional television, disinterested in dominating the direction of their original series, for a second there, Netflix was making television that was unlike anything else you’d ever seen. Some of it was thematically groundbreaking – Orange is the New Black, BoJack Horseman, Jessica Jones – and some of it was blowing up what we thought television could be as a medium – Lady Dynamite, The Get Down and, more than any other, Sense8.
But now it’s the future and the ones that were redefining the medium are all cancelled and Jessica Jones is gone to shit and Netflix’s brand is just excess for its own sake. When someone tells you about a new HBO show, HBO’s reputation tells you what the pull is: high production values, name actors, writer-driven shows with dark and complex themes. When you hear about a new Netflix show, there’s no sense of what it might be, because you’re already thinking about how you’re not going to watch it because you still haven’t watched the fifty other shows Netflix released in the past twenty minutes.
I mean, you haven’t even watched Sense8 yet, and Sense8 is one of the greatest television shows ever made.