In the second season of Bojack Horseman, Bojack is cast as the lead in a film: initially it’s a serious drama, but it’s changed significantly to test better with audiences, and so Bojack ends up going AWOL from production for months. When he returns to LA, he discovers the film has been finished without him: they created a computer-generated version of him based on a full-body scan he was made to take at the start of filming. Not only was the CGI Bojack used in additional scenes filmed when Bojack disappeared, but it was inserted into every frame filmed with the real Bojack to replace him. In the end product, Bojack doesn’t appear at all, just a digital copy of him.
The critics call it the best performance of his career.
When I first watched this episode in 2015, it seemed like comic exaggeration. When actors sign up to big movies, they often sign away much more than just their performance – like their likeness to be used for toys and merchandise – and have no recourse when the film they thought they were making turns out to be something else entirely. It was funny because, like most of Bojack Horseman’s best jokes, it was absurdist with a current of real-world melancholy underneath.
A year later, Rogue One: A Star Wars Story came out.