We’re living through a time that future media historians will call a major turning point in the digital era. The younger, techier companies that created the modern streaming market, like Netflix and Amazon, have used up their first mover advantage and the regrouped old guard are gearing up to crush them. (Apple are on the tech side, but did not use their first mover advantage, because they’re idiots, presumably.) The biggest conglomerates in the film industry – Disney, AT&T, Comcast, ViacomCBS – will stop licensing their films to streaming services owned by other companies in favour of exclusively streaming them on services they own: Disney+, HBO Max, Peacock and Paramount+ (formerly CBS All Access) respectively. It’s gonna take a few years to make the shift, as deals that were signed before launching these services cannot be rescinded. But they’ll pretty much all be expired by the end of this decade and very few will be renewed, especially once HBO Max, Peacock and Paramount+ go international. That’ll leave any streaming service without a major studio archive increasingly reliant on their original releases as enticement to stay subscribed, which will always be a worse value proposition for a consumer than original releases plus loads of existing films. Amazon seem to be futureproofing Prime against this threat by buying MGM and securing a back catalogue of their own. Netflix and Apple seem to be doing sweet fuck all, but that could change any minute. It’s Silicon Valley vs Hollywood in a fight to the death over which shower of assholes in California get to shape the future of global media, and it terrifies me.
Streaming has only been around for the bones of a decade and it’s already transformed the industry so much, mostly for the worse. Suffocating overproduction, cinemas decimated, expanding power of corporations to censor art. The casualties of the first streaming war (June 2011 – March 2020) have already been severe, and that was before Disney, one of the most awful, nihilistic media companies in human history, got involved. What fresh horrors will come now the second streaming war (May 2020 – present) is afoot? I obviously can’t know what Bob Iger and his ilk are cooking up in their high rises, but I can try to think like them. I’ve looked at graphs of market trends and nodded slowly, I’ve brainstormed and wordclouded and powerpointed, I’ve put a photo of Martin Scorsese on a dart board and shot it with a revolver. I’ve danced with Minions in the pale moonlight, huffed the helium from Walt Disney’s cryopod and sought prophecy in the entrails of a still-living Boots the Monkey. I’ve read the fucking Economist. And lo, the Invisible Hand came forth from the great maelstrom of the market, laid a single finger on my forehead and answered my prayers. I have seen the future that Disney and all the other rogues will bring about in their ruthless, pointless pursuit of wealth. It has come to me as if in a vision, and, buddy, it is fucked up.
Continue reading “Eternal Subscriptions of the Spotless Mind”