Netflix is a very successful business, and I don’t know the first thing about business, so far be it from me to tell them what they should do. (I know so little about business that I can’t understand why owning a company that has never made a profit has made Jeff Bezos, the Amazon guy, the richest person on the planet.) But I do co-run this blog about pop culture, and Netflix has been one of the most important and transformative forces in film and TV (mostly TV) in recent years. The effects of that have been a mixed bag, but it’s hard to deny their sheer scale.
This kind of scares me, because Netflix’s share price does not seem at all proportionate to its profits, and while I don’t know anything about business I have seen Enron: The Smartest Guys in the Room, so a part of me is convinced that Netflix will suddenly and unceremoniously collapse one day. Which, aside from anything else, means all the art made exclusively for Netflix might just… disappear? The archival implications of the streaming model are pretty terrifying if you think about it for more than a minute, which is why I’m one of the few people my age that spends her money buying second-hand DVDs.
But, like I said, I don’t know the first thing about business, so that might be nonsense, and my DVD collection might be no different from stockpiling tins of food in a bunker in case the Cold War turned nuclear. But I do think I know a small bit about film and TV, and film and TV is Netflix’s business. So, on that basis I would like to make this humble suggestion to Netflix HQ: stop making so much fucking original content.