The Cheerfully Dystopian Americana of Hands on a Hard Body

On paper, the premise of Hands on a Hardbody: The Documentary–released twenty-five years ago this week–might sound niche: it documents a 1995 endurance competition where the last contestant to keep their hands on a Nissan Hardbody pick-up truck wins the truck. But on screen, it’s enthralling, an irresistible salted-caramel treat. It is, somehow, both giddy and grim: at once a bite-sized anthropological study of post-Reagan America and the most exciting sports movie not to feature Rocky Balboa. 

A dealership in Longview, Texas has run the Hands on a Hardbody competition for years. The twenty-four contestants are drawn from a raffle because there are so many entrants: you’re only allowed to put your name forward once per day, so prospective hopefuls come back day after day to maximise their chances of being selected. When the selected two dozen arrive on the morning of the competition, the rules are outlined. You must have one hand on the truck. You cannot lean on the truck, or squat; you have to be standing. There is a five-minute break hourly and fifteen-minute break every six hours.  The first time I watched it, I thought six hours seemed like a long time. 

I wrote about Hands on a Hard Body for Crooked Marquee. You can read it here!